Hey There!

The world is waiting on your change.

I'm a Christian, Faith-Based Transformational Coach, who Coach Women Globally on how to Create the Plays, Strategies & Systems Needed to WIN the Game in Business, Life, Finding Purpose, Branding, Goal Setting & Achieving Authentic Happiness according to God's Word, in order to Live the Life they Desire, Walk in Abundance and Demand the Profits they Deserve! 

Think you're READY to start your OWN Business? Download my FREE 'Business Start-up Reality Check' Questionnaire Today to see if you ARE ready to Start and Grow a Business right NOW! Let's See!

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My name is Da'Nielle Lucas, also known as Da'NielleIAM, #YourPlaybookCoach.

I am the Founder & Organizer of The Game ChangHERS, a women's entrepreneurship and leadership development community designed to help Christian female entrepreneurs gain access to Empowerment to Change the Game with faith and strategy. I'm passionate about helping Women and businesses thrive through faith-based principles and strategic insights in order to walk in the true abundance of God and gain the profits they deserve and desire. As an entrepreneur, master-certified life and business coach, speaker, author and female leader, I have helped so many women launch and start their businesses and achieve success on the path to self-sufficiency and self-discovery; not by the standards of man but of God according to His word. My goal is to help women not only succeed with a no-nonsense, straightforward approach; but to Play the Game to WIN by creating a NEW way of doing business and living life! One that focuses on growth from the 'Inside-Out' ways of the Kingdom as opposed to the 'Outside-In' ways of the world! 

Why wait on getting started with LEVELING UP...and Changing the GAME in your Life and Business? You can start right here with Downloadable tools and resources you can use that will help you start WINNING the Game...TODAY! 

How to Discover Your Purpose Workbook

How to Discover Your Purpose Workbook: A 20 page workbook with questions to help you laser focus in on the ideas on what makes you YOU, and then building upon that…

Productivity for Profits

The "Productivity For Profits" DIY Kit, Includes:

  • A List of 21 Ideas for you to keep and refer to for your business
  • A List of Resources that are my personal favorites
  • A Customizable Productivity Calendar to utilize each week
  • A Customizable Productivity Worksheet
  • And MOST of  ALL the Awesome RESULTS you're looking for to save you time...which creates you money

From Passion to Profit E-Book

Enjoy a good read on how to take what you actually LOVE and enjoy doing, a Passion of yours, and how to TURN it into a Profitable Side Hustle or Business... 

YOUR SUCCESS PATH

I believe there should be a path to take in order to WIN the Game in your Life & Business! And what that looks like may vary from person to person, but the tools, resources and strategies needed to get there will be the same. We start with Clarity, Confidence, Content, Create, Community and then Change to finally Win and Succeed in Life & Business. What's your C-Game look like?  

Clarity

When you gain absolute clarity of your business and of yourself through the Word of God, you understand how to send the right messages to the right people. You understand that the life you live is your testimony to others. Is your business and brand's message clear? Is the life you live and the ministry you have one that looks like and mimics Christ? 

Confidence

When you gain Clarity, you gain the Confidence needed to live out loud and be effective for the Kingdom. Having confidence means knowing your worth and trusting that others will recognize the value in what you, your life and your business bring to the table. Having confidence means understanding the value you offer, effectively communicating and presenting yourself as such, which then results in getting noticed for all the right reasons. Our life is not our own, and we are here to serve others, but we must be bold and confident to do so. Is there an area where you lack Confidence? Let's bring back your MAGIC!

Content

As you began to have a better sense of clarity and direction for your life and your business, that ultimately builds up your confidence, and once that occurs, you're able to come up with content as a business owner as things began to flow and a plan of action as to how to move forward with your new-found identity. As God is our Creator, He has created us to CREATE in many different forms! I assist my clients in creating customized content that will have your viewers turning into buyers and your God-given ministry on fire for the Lord! Let's WORK!

Create

I teach you that coming up with content to market to your ideal clients and customers is only half the battle, you need to create that THING...that product and/or service that's going to get you noticed by your target audience so that you can start to produce a profit. I coach you on how to package your products/services, your marketing visuals, your social media presence, etc., so that it's all consistent, and aligns with your Brand's overall vision as well as aligns with God's plan for your lives according to His word. Let me help you Brand to WIN!   

Community

After reaching and accomplishing several milestones and arriving at a good place within your business and with self...everyone needs a pillar of support. A community of like-minded individuals who have been there and done that and who have a passion to mentor, coach, and pour into others as an entrepreneur so that you can continue growing upward in business and in life both spiritually and professionally. The Game ChangHERS Women's Organization provides just that. Our mission is: To Help Women in Business Change HER Game--starting with Personal transformation first, so she can then Change the Game in HER BUSINESS by making an impact for the Kingdom! With resources, tools, action items, monthly webinars, networking opportunities and more...you should Join our Community for FREE! 

Change

It's time for a CHANGE Ladies! You've put in the HARD WORK...and you've managed to come this FAR. Now, let's develop a plan of Action to help you stay Consistent; so that a POSITIVE Change is inevitable! Everyone needs a Coach, an Accountability partner, a Mentor! Book me for a Discovery call, and let's Strategize Your Personal Playbook EXPERIENCE Today! Ready for a Change? It's TIME TO WIN!

Select Your Package/Service Now

Not sure where to Start? Select a Discovery Session, to find out your path to Start Winning the Game!

Discovery Session

This service is for those unsure about which package suits them best, and would like to give it a try with an intense 60-minute Discovery Session in detail to find out. Sometimes, you'd like to just pick someone's brain, ask a few questions for clarity on certain areas, or just make sure you're headed in the right direction with a few action steps. Not a problem...I'm here for it!

$65/hr.

What's Your 'C-Game'?

This 3-month coaching package (which can also be extended into 6 months upon request and approval) is where you will Discover, Define and Determine what YOUR "C-Game" is for your Business, your Brand and/or your Life. Helping you identify your "C-Game" in order to WIN includes:

  • Gaining Clarity on your Vison & Purpose
  • Boosting your Confidence
  • Creating Custom Content
  • Creating the BOMB product/service that will have you Stand Out from the rest
  • Access to a Community of Support and Mentorship
  • Tools/Resources and the Accountability needed to get the Ball rolling on your NEW Change in your Life or Business


$1,200

Creating Your Personal Playbook

Let's admit it! Everyone has different needs, and a different idea as to how to get there. But in the end, the ultimate goal is to win the Game in Life, Business and Everything in between. There is no one way to get there, but there IS a way that works just for YOU! We create customized packages with strategies, for a Personalized Playbook Experience catered to your specific needs and the needs of your particular Brand. From Social Media Management, Custom Graphics and Web Design, Sales Funnels that convert buyers, Custom Marketing & Advertising Materials, Event planning and more! My team and I will create 'Your Personal Playbook' with Action steps, that you can implement, that will help YOU WIN the Game in Business and in Life!     

$397

Book a call with me!

Need a quick consultation to help you Discover your NEXT move? Click the Book a Call button to the right, and schedule your complimentary Discovery Call TODAY and let's get YOU and your BRAND on the path to WIN! Looking forward to chatting with you! 


From Da'Nielle, 

Your Playbook Coach 

Meet  DaNielle i.am

I’m a huge fan of reading motivational books, watching motivational videos and being around motivational individuals. No matter the medium, I find it impossible not to be inspired by someone who is clearly passionate about what they do. It’s this type of inspiration that led me to start my own company, Da'NielleIAM Coaching along with my Christian non-profit Organization for Women "The Game ChangHers", which has helped over 100 entrepreneurs launch their new businesses in a variety of cities and states around the world since 2008. Each month I work with new Clients and Members who either Launched or have started to Brand their own companies who have begun to profit over 60% higher in sales and growing rapidly, and those looking to change their Mindset in Life by pursuing their Purpose. 


On the surface, it may seem simple enough: people want to know how they can improve their lives and achieve their goals. We all know that feeling of frustration when we're stuck or don't know what to do next; we know God has a plan, but is unsure of what that looks like. We also know that the world is a much better place with people like us in it--Christian and God-focused entrepreneurs wanting to serve others, so why don't we apply our knowledge to improve the lives of others? Certified as a Master Coach in the areas of Life, Purpose, Business/Branding & Finding Authentic Happiness; Da'Nielle IAM is a woman, an entrepreneur, a female leader, an author, a woman of God, a speaker, a mentor, a boss and CEO who uses her unique knowledge of business management, phycology, marketing strategies and life's experiences to coach women (and occasionally men) in business to create effective strategies to achieve their goals in order to WIN the Game in Business, Life and EVERYTHING in between. She also uses her network of women entrepreneurs as an extension of her own services, helping them market their businesses and generate more leads that will ultimately increase their profits in order to live the life that they DESIRE and DESERVE by walking in the complete Abundance of God!

WHAT PEOPLE SAY

LaToya McKenzie

Danielle is the real deal. Her no nonsense, step by step approach to helping women build a business they love has helped me make huge leaps in my own business. If you are looking for a coach who will give you actionable steps that you can implement immediately, Danielle is your girl!

Brandi Davis

I have been working with Da'NellieIAM for 2 months now and I am so thankful that I found her. She has taught me more about myself and the power of my mind. I feel like I've been able to focus on what's most important and achieve it quicker than ever before. She's also given me the tools, strategies and a plan to be able to turn my ideas into a reality which has helped me grow my business!

Think you're READY to start your OWN Business? Download my FREE 'Business Start-up Reality Check' Questionnaire Today to see if you ARE ready to Start and Grow a Business right NOW! Let's See!
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