About me.

My Mission: "To coach and inspire Christian women to create their own playbooks that will lead them to success and happiness. Whatever their profession or stage in life, I want to be a part of their journey. I want to plant a seed towards their growth."

At first

This is how it started...

Da'Nielle.I.AM" is an Influential Leader, a Motivational Speaker, a Business Owner/CEO, and a Brand Coach/Manager, that is dedicated to those wanting a positive change and to those that are ready for that shift out of 1st gear!


Born and raised in Dallas, Texas, Da’Nielle Lucas also known as her Brand Da’Nielle.I.AM #YourPlaybookCoach is no stranger to the spotlight. Originally setting her sights on the entertainment industry, her first company UB4ME Business Consulting & Marketing Firm (which stands for, “If Christ Be For Me, Who Can Be Against Me”? Romans 8:31) came about as Da'Nielle was pursuing a singing and acting career having 12 songs recorded and being one of the lead actors in two films that was released. During that time she realized the investment and time it took to market, promote, and brand herself as an artist, so took on those tasks and eventually became proficient in the industry and soon gained recognition for her outstanding work.

And Then

I couldn't believe it...

In line with her love of the entertainment world, Da'Nielle previously hosted a radio show with “Tha After Party Radio” entitled the “Bosses Brunch,” and a previous show with “Jam Vibes Radio” titled The “iBRAND with Da'NielleIAM” Radio Show providing valuable tips and tricks of the trade to business owners and entrepreneurs. She now currently hosts her podcast show titled "In the LockHER Room with DaNielleIAM" which can be heard on your favorite podcast stations including Spotify.


In just a few short years, Da’Nielle has made a positive name for herself and is still creating an impressive dent in the marketing and business industries. Da’Nielle has utilized her degrees in Business Management and Marketing to successfully launch the UB4ME Business Consulting & Marketing Firm in 2007. Over the last 15-plus years, Da'Nielle's firm has proven to be versatile and a one-stop shop for ALL custom marketing, advertising, branding, printing, social media, website, and promotional needs.

And also

I couldn't believe it...

Her latest addition to her career path has been motivational speaking, brand coaching and presenting workshops in areas such as brand awareness, business, and motivational empowerment as well as organizing and running her Women’s Organization “The GameChangHers”. Currently, Da'Nielle has released another book in 2023 titled "To Change the #Game...Re-Write the Rules: The Ultimate Playbook Guide for Christian Women Looking to Merge Faith and Business to Re-write the Rules of Success!" Her first published book in 2014 was titled “15 Power Moves That Will Change Your Life”, and has another book due to be released and published later this year.


A few of Da'Nielle's latest accomplishments have included being the recipient of the "Sisters of Sara" "Entrepreneur of the Year Award" in 2019, also selected in the Class of 2014 “Who's Who Among Women in E-commerce” for the “WE Magazine”, as well as selected for the “Innovative Woman of the Week” for the “Today's Innovative Woman Magazine”. Da'Nielle also had the pleasure of being featured in the "Kingdom Boss Ladies Magazine" and the “Women's Voices Magazine” as well as had her articles featured and published in several other magazines which include the “Women in Business and Industry Magazine”, and the “Southern Dallas County Business and Living Magazine”.

And lastly

Then it all made sense...

Da'Nielle.I.AM expresses that her ultimate goal for her Coaching and Consulting business is to be considered one of the Top 5 Firms in the DFW area and surrounding cities, and to become a frequent name in business conversations, within other companies. You can always expect to see and hear major moves coming from Da'Nielle.I.AM. She truly brings a breath of fresh air, a new face of Christian motivation and determination to the business world.


My Mission: "To be a trusted source for Christian women business owners to learn and grow from. For entrepreneurs, biz chicks and busy moms to learn the principles of successful business owners. Follow your dreams and goals, fulfill your God-given purpose without burning out! Giving them the plays and Coaching them on how to LEVEL UP their 'C-Game' which is my 6 Step process to WIN the Game in their Business and Life, so that they can start living in total abundance and see the profits they work so hard for."  

Think you're READY to start your OWN Business? Download my FREE 'Business Start-up Reality Check' Questionnaire Today to see if you ARE ready to Start and Grow a Business right NOW! Let's See!

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Phone: (972) 819 8919 

Email: yourplaybookcoach@gmail.com

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